Bye-bye Patti pies, there’s a hot new holiday item in town.
Just minutes after a Barbie doll based on film director, Ava DuVernay, went on sale, it was sooooold out.
The doll was part of the Shero series from Mattel which also featured dolls designed with the likeness of DuVernay, Emmy Rossum, Kristin Chenoweth, Trisha Yearwood, magazine editor Eva Chen and 5-year-old fashion designer, Sydney “Mayhem” Keiser. The six dolls were created to highlight the women (and girl) who have been successful in their respective fields.
For those who don’t know, DuVernay directed the Atlanta-filmed and Oscar nominated movie Selma. In 2012, she won the Sundance Film Festival Best Director Award for her film Middle of Nowhere. She also founded AFFRM — since rebranded as ARRAY — a distribution collective designed to promote films by people of color and women.
DuVernay’s tweeps (141,000 and counting) had lobbied hard for her to become a Barbie doll. They had been anticipating the event and were understandably unhappy when the doll sold out TheBarbiecollection.com, like, instantly.
Mattel quickly tweeted that the sold-out doll would be available on Amazon.com and later tweeted a link where fans could pre-order the $65 doll that will be released on January 1.
Here’s the initial announcement about the doll so you can see what it looks like: