The latest viral beauty trend will make your head spin

Anyone who has been paying attention to beauty trends or has been keeping up with the Kardashians has probably heard about something called contouring.

If you haven’t, here is a quick explanation.

You use dark foundation or bronzer on areas of the face you want to recede or de-emphasize (under cheekbones, sides of the nose and under jawline) and a highlighter on the areas you want to emphasize (brow bones, upper cheekbone).

This is a pretty standard practice in Hollywood and in the world of fashion. It is used by celebrities, models and the makeup artists who make them look great.

The Kardashian sisters have become the poster girls for contouring, particularly Kim Kardashian, who has shown her partially contoured face on Instagram a few times.

All this contouring business has become a very popular technique among non-celebrities, with beauty vloggers and bloggers demonstrating the best way to contour your face and offering their suggestions for products to use. It was all well and good, until this week when one vlogger went a little too far, at least according to some Instagrammers.

Beauty vlogger, Makeup Wearable Hairstyles posted a 15 second tutorial on how to contour your neck — the back of your neck that is — in order to have a more “slimmer, graceful looking” updo.

NeckContouring

Credit: @mwhairstlyes

The video went viral after Huda Beauty, a Dubai-based beauty blogger with 11.5 million followers (who looks kind of like a lost Kardashian sister) reposted the video to her followers.

Despite getting more than 76K likes on Huda Beauty’s feed, there were more than a few people among the near 30,000 plus commenters for both posts questioning why exactly this was a thing.

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To each his or her own, but this definitely seems like something that may not be worth the time — not even 15 seconds of it.

Reader Comments 0

7 comments
Ashley Blue
Ashley Blue

Contouring 3D makeup. HD makeup it's all the same

Michael Lake
Michael Lake

no one cares about the cartrashians, except the uneducated airhead journalist who were to lazy to earn a real degree. Fire the journalist who keep peddling the cartrashians and send their lazy uneducated behinds to the curb.

Jennifer Teckchandani
Jennifer Teckchandani

Thank god! I have perfected every angle of myself except my embarrassing lua- lower updo area.

palepadre
palepadre

A smile is a quick and wide age ranging way to be attractive. Take a woman with some wrinkles, and when she smiles, its a delight. Take a smooth faced women that looks angry all the  time and you'll often see her alone

Liz Danley
Liz Danley

Brina fat-neck Jolin. cc: Rorie \U0001f602\U0001f602