Another cycling studio is making its way to Atlanta in May, as the boutique fitness craze continues. CycleBar will open its first Georgia location in Dunwoody, followed by additional locations at Terminus in Buckhead, East Cobb, Vinings and West Midtown between now and 2017.
“Boutique fitness in general has been up and coming in the last couple of years. Cycling is something people can do with no impact on their joints so it is easy for people of all demographics to be involved,” said Jordin Cooper, spokeswoman for CycleBar national.
Brookhaven resident and entrepreneur, Jeff DeLorme, came out of retirement to open CycleBar. DeLorme, who has lived locally for six years, was familiar with the concept, and when he heard the company was offering franchising opportunities, he was first in line to bring the brand to Atlanta.
“It is more than just about indoor cycling,” he said. “It is about health and wellness in a broader way. A big component of what we do as a brand and something that fits extremely well with Atlanta is a huge emphasis on charity and giving.”
Several times a week the studio is used to stage fundraisers for local charities or local branches of national charities, DeLorme said.
Of course, CycleBar offers the requisites of any cycling studio. The CycleTheatre features tiers for 50 bikes in the round, LED lights, screen graphics and a DJ booth. The 50-minute rides are led by CycleStar instructors while riders can track their performance. After working out, they can download music from the session and enjoy fruit enhanced water in complimentary water bottles.
Classes are designed for a range of ages and fitness levels. The four class types include the Classic workout — upper body work, hills and drills; Connect — a ride that blends indoor cycling with yoga without the usual video screens and performance monitors; Performance in which riders can complete challenges and compete while tracking their stats and finally, Theme — rides based on themes ranging from Happy Hour to Throwback Thursday.
“In terms of the experience, it is something they have never seen before,” DeLorme said. CycleBar riders will also find a range of amenities such as luxury products, robes, hair dryers, free lockers, free shoes and USB-ports to charge devices.
CycleBar offers a pay-per-class model, with no membership necessary. A single class, or drop-in rate, at CycleBar Dunwoody will be $22. There will be an introductory offer of three classes for $29.
In addition, to celebrate the grand opening, CycleBar Dunwoody will host a Cycleblast promotion, which will include 50 free classes to the public over 10 days. Information on CycleBlast dates will be available in April at http://dunwoody.cyclebar.com/.