Nine months after criticism from the public and advertisers led TLC to cancel the series, “19 and Counting” featuring Jim Bob and Michelle Duggar along with their brood, the family is experiencing a flashback.
Atlanta-based UPS, along with more than a dozen other advertisers, have said they will not advertise on any show featuring the Duggar family now or in the future. Any advertisements that ran during the reboot of the family series which began airing March 15, were in error, said some company representatives.
Two Duggar daughters scored a new series on the network called “Jill and Jessa: Counting On,” which began airing last month. But a number of advertisers were surprised and unhappy to learn their ads were being run during the show’s time slot, according to reports from In Touch magazine.
Many of the companies, including UPS, commented to In Touch about their concerns:
THE UPS STORE: “It was not our intention to advertise on the program. This specific program is [now] on our list of exclusions as well as any other potential Duggar programming,” says a rep.
WRIGLEY: The candy giant’s ads for Skittles were run by mistake. “It is never our intent to endorse content that could offend our consumers,” a rep tells In Touch, adding that “any ads” aired during “shows featuring the Duggar family” were an “error.”
CICI’S PIZZA: “Cici’s prides itself on being a family-friendly restaurant. We recently made a large advertising buy on cable television that spanned several networks but did not target any particular program. When we learned one of our ads was placed adjacent to controversial programming, we took immediate action to stop it.”
MATTRESS FIRM: “After learning that we had two ads run during the premiere of the new TLC show Jill & Jessa: Counting On, we have instructed TLC not to air any future paid units during this show,” says Casey Zuber, director of communications for Mattress Firm.
VERIZON WIRELESS: A rep says the company made a “direct response buy, which means we did not have control over where the advertisement ran. We never intended to advertise on the program or on TLC.”
TLC is apparently filling the advertising gap by running promos for other TLC shows rather than paid advertising during the Tuesday night slot. To read comments from the other companies that are distancing themselves from the famous family, click here.