Amazon is continuing its plan for shopping domination with new programs that take aim at retail delivery services for groceries and clothing.
Amazon Fresh, a grocery delivery service for Amazon Prime members, is now offering meal kits comparable to Blue Apron, HelloFresh and Atlanta’s own, Garnish & Gather or Peach Dish.
The service, which launched in Seattle this month, features meals ranging from $16 to $20 for two servings. The kits include individually packaged and portioned ingredients with recipes and instructions that are designed to be cooked in a small amount of time.
Once the service rolls out everywhere, it will require a membership in Amazon Prime ($99/year) and AmazonFresh ($15/month) and will carry a $10 delivery fee, unless your order totals $40 or more.
Just last week, the online retailer disrupted the grocery industry with the purchase of Whole Foods, sending retailers (local and national) and investors into a tailspin.
Amazon has also introduced a try-before-you-buy clothing delivery service. Amazon Prime Wardrobe is available to Prime members at no extra charge.
Customers get a full week to decide if they want to keep or return the items they order, in a manner similar to services like Stitch Fix and Nordstrom owned, Trunk Club.
Unlike some of the other established wardrobe services, there is no cost upfront and no subscription necessary. The customer chooses the clothing they want to try ( three to 15 items at any given time) and they get a discount of up to 20% on purchases made.
The brands will feature designer labels as well as Amazon’s private label clothing brands (who knew these existed?) for men, women and children. The best seller among Amazon’s in-house brands is Lark & Ro, a line of clothing for women.
If that isn’t enough Amazon shopping for you, if you are not a prime member (like 64 to 80 million other individuals around the world) or if you just want to try Amazon devices IRL (and subsequently end up becoming a Prime member), you can head to one of three Amazon pop-up shops in local malls to try out Amazon’s devices. The pop-ups are located in North Point Mall, Lenox Square and Mall of Georgia.